Social Media Marketing: Popular Strategies and Advantages

  • Social Media Marketing (SMM) is one of the latest sensations in the modern world of business. The marketers prefer this marketing procedure to make a mark on the internet and to get better SEO (Search Engine Optimization) ranking. In this procedure, various social networking sites like Instagram, Twitter, Facebook, etc are used as active platforms for promoting a particular product or service.


    As per some studies, approximately 92% of marketers across the globe nowadays prefer this unique marketing technique in order to reach more people and increase the number of their potential customers. (Information credit:


    This kind of marketing consists of a number of marketing strategies that many business organizations use to make more profit. You need to have an in-depth knowledge about this type of marketing before implementing it. Below, some very popular SMM strategies are discussed so that you can decide the right strategy for your business:


    1. Content strategy: “Content is King” is the most common maxim used in the current marketing world. It is evident from this proverb that content plays a major role in social media marketing because the number of visitors and the SEO ranking will depend on the quality of your content. To make a foolproof content strategy you can follow these rules:


    • Make the premise of your content intriguing and alluring with pictures, videos, and infographics.
    • Publish your article frequently and be careful about the information you offer in your content.


    2. Link share strategy: If you share the link to your website in multiple sites and post them on various social networking sites, you will be able to reach a colossal number of people and promote your product or service. Link sharing is considered one of the most effective SMM strategies.


    3. Multimedia strategy: You can upload your content in the form of a nice PowerPoint presentation or an audio podcast in not only Facebook but also other social media platforms like YouTube, Pinterest, Instagram, Google+, and LinkedIn to promote your business website and reach millions of viewers. The multimedia platform should be chosen judiciously such that your content is visible to the visitors.


    4. Online and offline advertisements: Online and offline advertisements play a vital role in this marketing technique. In your offline content, you provide the corresponding website URL or the Facebook page so that the potential customers can check it out on the internet. Both online and offline advertisements are complementary to each other.


    Using these strategies mentioned above, if you can successfully involve yourself in SMM, you will get advantages like:


    i) Better recognition of your brand: Through this technique, your brand will be exposed to billions of people who have an account on a social media website and once your product or service is appreciated by a customer, the reputation of your brand will increase rapidly. To increase your brand recognition, you can consider target oriented and localized SMM strategies.


    ii) Better feedback from your customers: Feedback is very important for a business. As you reach more potential customers, you would receive more feedback from them. You can use these comments and reviews to make further improvements in your service or product. Also, better feedback would increase the number of customers and profit.


    iii) Increasing CRO: CRO or Conversion Rate Optimization refers to the conversion of visitors to potential customers. Social media marketing strategies can successfully involve millions of customers in your marketing campaign thereby increasing the conversion rate and the profit as well.


    iv) Cost effectiveness: Unlike the traditional system of marketing and advertising, social media marketing strategies and campaigns like PPC can be arranged at a fairly affordable cost. Also, the market response to these strategies is extremely quick.


    As it is evident that digital marketing is the future of business, social media marketing has become an integral part of the modern marketing procedure.