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JUUL Wants to Promote Itself as a Quit-Smoking Product

    • 2108 posts
    March 23, 2019 4:14 AM EDT
    JUUL Labs has launched a program to promote partnerships with
    businesses and managed healthcare and insurance companies to offer JUUL
    products to employees who want to quit smoking.

    According to a story published by CNBC, Smok
    the San Francisco-based vape company is building an “enterprise markets
    team,” led by former Cardinal Health executive Douglas Roberts, who was
    hired by JUUL last year. The team has 17 employees so far.

    Roberts told CNBC he has spent several months meeting with employers
    in the public and private sectors. “It’s pretty consistent what we’re
    hearing,” he said, “which is what’s out there today is not working, and
    people are really looking to get their arms around how do they provide
    alternatives to large groups and large masses of people who really
    haven’t had effective alternatives.” He told CNBC that JUUL will design a
    plan to help smokers switch from cigarettes to vaping.

    JUUL added four flavors to its U.S. line of 3 percent pods yesterday,
    and Canadian customers also have the choice of 1.5 percent nicotine
    pods. JUUL appears to be putting the pieces in place to facilitate a
    step-down system similar to what vapers have used informally for many
    years. Smokers could switch to vaping with a high nicotine strength, and
    then lower their nicotine use in stages.

    The team will target healthcare organizations and self-insured
    companies that are unhappy with the results of their smoking cessation
    plans. Those plans typically offer FDA-approved pharmaceutical products
    like varenicline (Chantix) and nicotine replacement therapy (NRT)
    products like nicotine gum, patches and lozenges.

    JUUL Labs is not approved to make medical claims about its products,
    but that wouldn’t prevent a business from deciding to encourage
    employees to switch to a vapor product. JUUL is prohibited from making
    the claim that its products can help smokers quit.