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Content to Screens on the Shanghai Metro System

    • 575 posts
    August 8, 2019 3:34 AM EDT
    iQIYI, Inc. (NASDAQ: IQ) ("iQIYI" or the "Company"), an innovative
    market-leading online entertainment service in China, today announced
    its video content will be shown on the Shanghai Metro system as a result
    of a new joint venture.To get more shanghai subway, you can visit shine news official website.



    At a ceremony held at the Shanghai Metro Museum, iQIYI, Shanghai
    Shentong Metro Asset Management Co., Ltd. and Visengine announced the
    launch of Shanghai Chengyitong Culture Media, a new company owning and
    operating around 37,000 video screens in 415 stations covering Line 1 to
    Line 17 on the Shanghai Metro.
    The establishment of Chengyitong
    opens up a world of possibilities for content shown on metro screens, an
    offline marketing and content distribution resource that has been until
    this point underexploited. The Shanghai metro system is the world's
    second busiest subway system, transporting 10 million passengers per
    day.



    iQIYI will work with Chengyitong to adapt content for metro screens
    according to commuter viewing habits, choosing content which is short in
    length and attention grabbing. The display of iQIYI content such as
    "The Rap of China", "U Can U Bibi", "The Chinese Youth", "Story of Yanxi
    Palace", "The Story of Ming Lan", "Original Sin" and more will serve to
    promote both iQIYI's brand and the popularity of its content.



    "iQIYI is proud to participate in the launch of Chengyitong, a
    development which heralds a new dawn for how Chinese passengers engage
    with content when riding the subway," said Dr. Gong Yu, founder and CEO
    of iQIYI. "Tapping into the huge passenger traffic of the Shanghai Metro
    is a fantastic opportunity for iQIYI to enlarge our user base,
    experiment with innovative forms of offline marketing and entertain
    people on their commutes."



    AI and data-based technology will further allow iQIYI to take
    advantage of innovative marketing on the Shanghai metro, including
    vertical video, interaction between different screens, fan-centric
    marketing, immersive marketing, interactive augmented reality (AR)
    marketing, customized content through facial recognition, promotional
    notifications pushed to users' devices based on their location, users
    collecting coupons by shaking their phones, interactive Q&A
    activities, virtual reality (VR) marketing, interactive content using
    voice and touch, and many more. In May 2018, iQIYI launched an
    award-winning AR interactive advert on subway systems which displayed
    different engaging content as commuters passed by.
    iQIYI, Inc.
    (NASDAQ: IQ) ("iQIYI" or the "Company") is an innovative market-leading
    online entertainment service in China. Its corporate DNA combines
    creative talent with technology, fostering an environment for continuous
    innovation and the production of blockbuster content. iQIYI's platform
    features highly popular original content, as well as a comprehensive
    library of other professionally-produced content, partner-generated
    content and user-generated content. The Company distinguishes itself in
    the online entertainment industry by its leading technology platform
    powered by advanced AI, big data analytics and other core proprietary
    technologies. iQIYI attracts a massive user base with tremendous user
    engagement, and has developed diversified monetization models, including
    membership services, online advertising services, content distribution,
    live broadcasting, online games.